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Rochelle Ballard
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In the late 90's, Rochelle Ballard was pivotal in earning the women's surf
scene its due respect.
Rochy, as she is known to her peers, was in a position to set milestones
that have never been achieved for women's surfing. Making videos, doing
interviews, being an ASP surfer representative, she was the head of the
media push that was moving from the "fun in the sun" surf girls, to the
girls who were really performing.
Knowing she, and maybe women's surfing, was only going to have one chance
at this opportunity for exposure and growth, Rochelle charged. She became
the barometer for surfing in critical waves, with her enthusiastic approach
to Backdoor, the Mentawais and later Teahupoo.
Although a World Title has eluded her thus far, Rochelle is the most popular
woman surfer in the new millennium, and this is due to her contribution to
the sports growth in exposure and performance. She is surfing contests with
a newfound strategy and inspiration: relaxation.
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